Keep the Rapport , Trust, and Momentum Going

Posted by Kevin Wessels on July 24, 2020

In the last post, we covered negotiating with your big fish and how to nurture and build on the relationships you are creating. Today, we’ll explore the power your fish has and how to utilize that for your benefit.

One of the most important aspects of this is to keep your cheerleader cheering. This refers to the champion you created in the company.  He or she needs to stay loyal to you so you can continue a profitable partnership with your fish. You can keep your ally going by offering or doing a number of things to show appreciation. Examples include:

  • Share the limelight.
  • Help them thank their company with new products and services.
  • Emotionally connect them to your company.
  • Know when to leave them alone.
  • Keep your “family” happy.
  • Stay on the front lines.

Now that you have some ideas on how to build solid relationships, you need to seek out people with whom to cultivate these relationships. These alliances will help you get bigger clients that stay with you forever. You can often get in the door by offering them something in exchange for something they need, such as:

  1. Power
  2. Information
  3. Better work experience

These are all great ways to feed your alliance. Additionally, you need to go into a relationship considering the things a big fish can offer you besides money. These can include:

  • The opportunity for your business to expand.
  • The opportunity to learn from the experience and find ways to grow.
  • The opportunity to improve your processes, systems, and other means of doing business.

These are some of the best ways to keep your alliances going strong and your partnerships fresh and content.

Lastly, thank you for your continued readership of the RevSherpas Growth Academy blog and for diligently following along our blueprint and extended case study and blueprint for pursuing, landing, and partnering with the big fish.

Don’t forget to also follow our other blog on our main company page, too!

Photo by Moon on Unsplash

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