Extend the Lifespan of Your Business

Posted by Kevin Wessels on April 11, 2020

Today I’m going to talk about the life cycle of a business and how to get the most out of each cycle while also extending the lifespan of your business.

The four different stages of a business life cycle are:

  1. Infancy
  2. Adolescence
  3. Growing Pains
  4. Maturity

We’ll talk a little about what each of these cycles means and how they can each help expand your business’ lifespan.

Infancy
This is generally considered the technician’s phase, which is the owner. At this point, the relationship between the business and the owner is that of a parent and new baby.  There is an impenetrable bond that is necessary to determine the path your business will follow.  The key is to know your business must grow in order to flourish. You cannot stay in this stage forever.

Adolescence
In this stage you need to start bringing your support staff together to delegate to and allow growth to happen. The first line of defense is your technician, as he or she needs to bring a certain level of technical experience. However, this cycle really belongs to the manager. Intense long-term planning needs to start and accelerate, and a relationship should be built with the entrepreneur to plan for the future.

Growing Pains
There’s a point in every business when business explodes and becomes chaotic. This is referred to as growing pains. It’s a good problem to have, but a problem nonetheless.  You are often faced with a number of choices:

  • Avoid growth and stay small
  • Go broke
  • Push forward into the next cycle

Maturity

The last cycle is maturity, though this doesn’t mean the end of your business. Your passion for growth must continue in order for your business to succeed. You need to keep an entrepreneurial perspective in order to push your business forward.

You see how all four of these cycles are connected and depend on a strong foundation for each one of them for your business to be and continue to be successful. All three of your key roles must also work together to navigate and advance through these cycles.

If you’re having trouble putting together your business life cycles and figuring out which of the key roles you fit into, try our GUIDED TOUR and work with one of our amazing coaches.

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