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Back to Basics Before You Break On Through

Posted by Kevin Wessels

Our last blog highlighted the first three areas to work through in maximizing your current resources to better equip your business to “break on through to the other side” (the doors).  They were:

  • Recognize the obvious
  • Unconventional breakthroughs
  • Face the facts

Today, we’ll cover the next three, which are:

  • Reveal your business’ soul
  • From breaking even to breaking the bank
  • Stand up and stand out

Reveal Your Business’ Soul
Every business has a soul and you likely felt it the strongest when your business was just starting.

Sometimes that passion, newness, and momentum you had at the very beginning can get lost along the way as your business gets stagnant and set in its ways. You have to break out of that rut and get back to your business’ true soul.

The philosophy of putting your client’s needs above your own is the true key to success.  You need to serve your clients rather than sell to them. They want to build a relationship based on trust, not a used car. Add to these responsibilities your ability to solve problems, handle special situations, be a friend to your clients, and focus on offering valuable, high-quality products/services. Only then will you get back to the basics and find you have more resources than you thought.

From Breaking Even to Breaking the Bank
One of the classic and most used ways to attract clients is to offer them a ridiculously low price on their initial purchase and lock them in for future purchases. You see this approach with movie or book clubs and even credit card companies that offer lower interest rates for the first 6, 12, 15, 18, or even 21 months.

Essentially, you are offering them a deal on their first purchase and then you offer them back-end and add-on products along the way. These are naturally higher prices and will bring them into more of an intimate relationship with you and your company.

Stand Up and Stand Out
You need to stand out from the pack among your competitors. They only way you can do this is through consistency and value. You do this by discovering what your USP (Unique Selling Proposition) is and perfecting it. Here are some tips to help you find and develop your USP:

  1. Look for unfilled needs in your industry.
  2. Use preemptive marketing.
  3. Use a technique that is clear and to the point.

If you need help with any of these areas and techniques, please CONTACT US.

This wraps up this post.

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