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12 Ways to Multiply Max Performance of Your Small Business

Posted by Kevin Wessels

Have you been relentlessly searching for the ultimate growth hack for your business to no avail?  If so, you’re in luck…The intent of today’s in-depth blog post is to address how to go beyond maximizing resources and multiply them for even bigger results.  These areas are all key to keep up the momentum you’ve found in making what you have work harder for you.

Exhausted trying to find that elusive growth hack? Photo by The Creative Exchange on Unsplash

 

In particular, we’ll cover:

  1. Call in the Troops
  2. Bring ‘Em Out of the Woodwork
  3. Black Sheep Clients
  4. Olympic-Size Sales Staff
  5. Open Water Fishing
  6. Call for Back-Up
  7. Go Big Online
  8. Bartering with the Best
  9. Give Away the Farm
  10. Finding Your Pot of Gold
  11. Stay at the Top of Your Game
  12. Wealth from the Inside Out

Call in the Troops
Finding and securing new clients can be exhausting and expensive. Instead, work with other companies to help you find new clients. Find solid companies with secure, positive relationships with their customers/clients. Also, ensure that their products/services are not directly competitive with yours. Contact prospective partner companies and talk with them about helping promote your products/services to their clients. Always offer them a commission on the sales that come from their client lists.

Be sure to include these key points in your proposal:

  • Ensure that your products/services don’t compete with theirs.
  • The partnership will not take away from their current or future sales.
  • The partnership will increase their profits.
  • They won’t have to do nor spend anything on the partnership.
  • You will produce all the needed marketing materials.
  • You will offer an unconditional guarantee on all products/services.

Bring ‘Em Out of the Woodwork
If you take the time to put together a solid referral system you’ll draw new customers/clients out of the woodwork through everyone you already know. You can start doing this by first showing all your current clients how much you care about them.

Then show them how your products/services can significantly improve their lives or businesses. If you can do this consistently, they will naturally and comfortably bring new clients right to you.

Black Sheep Clients
One of the best ways to rejuvenate business is to find your stray clients and offer them something amazing. First, you need to understand why they strayed and are no longer purchasing from you. There are generally three reasons why customers/clients leave.  They are:

  1. Unrelated causes that have nothing to do with you.
  2. A problem with their last purchase.
  3. No longer benefitting from your products/services.

The best way to bring these clients back is to simply contact them. If you don’t make the first move, they’ll never come back. You make an appointment to visit them or call them if it’s not possible to meet in person.

Talk openly with your stray clients. Let them know you noticed they were no longer working with you and that you’d like to talk with them about their experiences with you and how you can improve things to work together again. Take the time to make them feel special and work hard to make sure their experiences with you going forward are the best ever.

Olympic-Size Sales Staff
Now we all know you can’t have a sales staff of 10,000 who work around the clock for free, but there is a tool that will do exactly that – direct mail marketing.  Direct mail is a written piece of sales and informative copy that offers information about your company and your products/services to potential customers/clients. You can use sales letters, brochures, or proposals that can be mailed out to a list of leads. This approach can not only open your door to thousands of new customers/clients, but it can also save you thousands of dollars in advertising.

Open Water Fishing
You have to be careful not to waste your time on clients who are simply not interested.  You have to focus on bigger fish. Remember, in prior lessons we talked about how you should always be targeting higher-quality prospects.  To do this you have to take the time to research and learn about your potential clients to make sure you are targeting the right companies to work with. Make sure they are companies that will benefit from your products or services over a long period of time.

If you’re not sure where to start in finding big fish clients, go back over our previous lessons or look into purchasing a direct mailing list that specifically targets the clients you need. You can purchase or rent lists with name, title, job specs, and contact information. This gives you a jumping-off point in finding high-quality clients.

Call for Back-Up
Don’t be afraid of telemarketing! It’s a powerful tool that can be done tastefully and be highly effective. However, keep in mind, when not handled correctly, it can bring about negative reactions. To be successful with telemarketing you need to use these tips:

  1. Your first line of defense should be mail marketing.
  2. Test before you start a telemarketing campaign.
  3. Set the price for your offer.
  4. Use a progressive approach with your campaign.

Progressive contact helps build trust and allows the potential customer/client to establish a positive relationship with you. These are the progressive steps you should take:

  1. Put your prospect at ease.
  2. Present your offer in a natural, conversational way.
  3. Avoid being argumentative or pushy.
  4. Always be honest.
  5. Perfect your 30-second elevator speech.
  6. Clearly state your name, business name, the reason you’re calling, and where you got their information.
  7. Offer the benefits of your products/services.
  8. Mention one of the features that back up the benefits.
  9. Ask preliminary questions that give you information about the prospect.

These step-by-step methods can help you be successful with a telemarketing campaign and avoid a negative response that could stigmatize your business forever.

Go Big Online
There are businesses that solely operate online, there are those with only physical addresses and there are those who do both. Those who do both are by far more successful than the previous two. When you take the time to establish an online presence, you open up your business to the entire world through a few clicks of the mouse.

To successfully sell products online, you need to:

  1. Offer high-quality products/services that people want.
  2. Build an attractive, effective website that’s user-friendly.
  3. Generate high-quality traffic at a low cost.
  4. With all of these things in place, you can find success with your online exposure.

Bartering with the Best
If you’ve ever gone to a yard sale and paid the sticker price, then you need to up your bartering game!  Everything is negotiable and you need to take the time to barter with your suppliers. Companies are always open to bartering and when all is said and done you could find yourself saving significantly on the things your business needs to operate
smoothly.

Give Away the Farm
Ok, so not literally, but you have to be willing to stay in contact with prospective clients and offer them products and services they are going to need. You don’t know what they need until you offer them everything you’ve got.  Then, you’ll work with them to put together the perfect package that fits their needs.

When you take the time to put yourself at the front of their minds, they are more likely to work with you going forward. You can do this by offering free newsletters, a free consulting session, or other valuable tools.

Finding Your Pot of Gold
You must always have a goal you’re working toward in order to stay on course. Your goal needs to be something you can attain and utilize your full potential. Don’t be afraid to aim high, just make sure you are clear on what your goal is and exactly what you need to do to get there. You need to continue to hold yourself accountable to your goal and raise the bar as you accomplish the steps to your goal.

Stay at the Top of Your Game
Once you’ve mastered these areas, you need to make sure you are staying competitive and constantly coming up with new ways to use your new tools. Don’t rest on one success when there are more on the horizon. To continue to be successful your business must continue to learn and revolve.

Wealth from the Inside Out
Wealth and riches are defined within yourself, not by your profits or the world beyond.  You can use all these strategies in both your business and life to find a greater level of success. When you naturally reflect who you are and what you mean, you will automatically attract the right people to you. This will happen in life and in business.  You are capable of reaching your goals as long as they are well-defined and a solid road is built to them.

Throughout these lessons, we’ve talked about how to take a hard look at the resources you currently have right in front of you and maximize them to get the most out of what you already have. Then proceeding to multiply those maximized resources to take them to the next level.

If you need help with any of these areas, steps, or processes, CONTACT US to speak to a business growth advisor to determine which of our business elevation programs is best suited for you.  We want to help your business succeed!

Until next time, make it a profitable day!